CRM & Client Management — custom application for your business
Centralize all your clients, prospects, and interactions in one application. Track your sales pipeline, automate WhatsApp follow-ups, and analyze your commercial performance in real time.
Français
Sans outil de gestion, les informations clients se dispersent entre WhatsApp, Excel, carnets et emails. Un CRM sur mesure centralise tout, élimine les oublis de relance et donne à votre équipe une vue complète sur chaque client.
Je développe des CRMs adaptés aux PME marocaines : simples à utiliser, sans abonnement SaaS coûteux, hébergés sur votre propre serveur, et intégrés à WhatsApp Business pour automatiser votre suivi commercial.
English
Without a management tool, client information scatters across WhatsApp, Excel, notebooks, and emails. A custom CRM centralizes everything, eliminates missed follow-ups, and gives your team a complete view of every client.
I build CRMs tailored to Moroccan SMEs: easy to use, no expensive SaaS subscription, hosted on your own server, and integrated with WhatsApp Business to automate your sales follow-ups.
Base de données clients centralisée
Fiche client complète : coordonnées, entreprise, historique des achats, notes, documents joints et statut (prospect, client actif, inactif). Recherche rapide, filtres avancés et export Excel ou PDF.
Gestion des contacts multiples par entreprise, attribution à des commerciaux, et segmentation par catégorie (secteur, région, type de service) pour des actions marketing ciblées.
Centralized client database
Complete client profile: contact details, company, purchase history, notes, attached documents, and status (prospect, active client, inactive). Quick search, advanced filters, and Excel or PDF export.
Multiple contacts per company, assignment to sales reps, and segmentation by category (sector, region, service type) for targeted marketing actions.
Pipeline commercial & suivi des opportunités
Visualisez votre pipeline de vente en kanban ou liste : prospects contactés, devis envoyés, en négociation, gagnés ou perdus. Probabilité de closing, montant estimé et date de décision pour chaque opportunité.
Historique complet des interactions (appels, réunions, emails, WhatsApp), rappels de relance programmés, et alertes pour les opportunités sans activité depuis X jours.
Sales pipeline & opportunity tracking
Visualize your sales pipeline in kanban or list view: contacted prospects, sent quotes, in negotiation, won or lost. Closing probability, estimated amount, and decision date for each opportunity.
Complete interaction history (calls, meetings, emails, WhatsApp), scheduled follow-up reminders, and alerts for opportunities with no activity for X days.
Relances automatiques WhatsApp
Planifiez des relances automatiques par WhatsApp : rappel de devis non répondu, suivi après livraison, message d'anniversaire client, ou promotion ciblée. Les messages passent par l'API officielle WhatsApp Business et sont personnalisés avec le nom du client.
Automatic WhatsApp follow-ups
Schedule automatic WhatsApp follow-ups: unanswered quote reminders, post-delivery check-ins, client birthday messages, or targeted promotions. Messages go through the official WhatsApp Business API and are personalized with the client's name.
View projects & case studies
Selected builds: e-commerce, business platforms, and internal tools — with stack notes and outcomes.
Frequently asked questions
- What's the difference from a CRM like HubSpot or Zoho?
- HubSpot and Zoho are generic solutions with monthly subscriptions in foreign currency and often unnecessary features. A custom CRM is designed exactly for your workflow, hosted in Morocco, and owned by you with no recurring fees.
- Can the application be used by multiple team members?
- Yes. Role and permission management (sales rep, manager, admin), each user sees their own clients or all of them depending on access level. Secure login from any device.
Abdelaziz Elhathout
Discutons de votre projet — délais, périmètre, et indicateurs de succès. Let’s talk timelines, scope, and success metrics.